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Hey Reader,

I paid over $8,300 in business expenses over the last two months while building my new course, and I didn't even bat an eyelash.

Okay... maybe a tiny flutter. But mostly, it was genuine excitement for what's coming.

Ten years ago, spending that kind of money on myself would have made me physically sick.

Back then, I wore layers upon layers of social conditioning.

I operated like a textbook "good girl" making sure to keep myself nice, small, and digestible.

I kept my prices modest, made myself constantly available, and believed that investing in my business was an indulgence I hadn't earned yet.

This made me feel safe.

It meant I never had to worry about disappointing others or being exposed as someone who still had more to learn (there are alwaysssss things to learn).

But f*ck that.

I no longer make decisions from that place. But maybe you still do?

I used to say I'd raise my rates after five more clients validated me.

How many times have you told yourself you'll invest in your brand after the next income milestone?

Meanwhile, you watch service providers with none of your integrity book clients at double your rates...simply because their brand looks the part.

It drives you crazy, doesn't it?

You don't need to earn a brand after you’ve achieved X, Y and Z.

Your brand is what allows you to step into that next level in the first place.

It's time to stop playing it safe!

Who cares if you haven't worked with hundreds of people. Who cares if you don't have thousands of subscribers or millions of followers.

You care about people. You are passionate about what you do. You continue to learn and better yourself EVERY day.

You deserve to be paid for your time, your energy, your passion.

It doesn't make you greedy. And it doesn't make you selfish.

I want to help you build your version of success faster and easier...without losing your damn mind or your values in the process.

Investing in yourself isn't selfish...it's honouring the work you're here to do.

You deserve the kind of support that respects your boundaries and helps you build real momentum without running yourself into the ground or putting a second mortgage on your house.

And hey, if the money isn't there right now, that's okay too. This isn't about spending what you don't have. It's about not using "I haven't earned it yet" as the reason.

Ready to do something about it? Stop with the beginner brand energy and let’s build a brand that catches up to who you actually are here.

Emily 💋

P.S. Join my Brand Strategy course waitlist here!

P.P.S. Here are a couple of cool resources from friends in my corner of the internet that I thought you’d love!

Feeling maxed out on client hours? If you’re a VA, OBM, or service provider stuck in the "more money = more desk time" loop, check out this 5-minute Uncap Your Revenue quiz. It’s not one of those cheesy ‘90s teen magazine quizzes where everyone gets the exact same advice...it actually pinpoints what’s bottle-necking your revenue flow.

Craving marketing that doesn’t demand your 24/7 presence on Instagram? If you’re in the women’s health + wellness space, check out the Copy Chat newsletter. It’s a cozy practical read focused on sustainable, long-term marketing assets over endless algorithm chasing!

xo Emily Lauren (she/her) Missed a previous email? Catch up here!​