Hey Reader, There is something about the beginning of summer that makes me feel like I should be doing more (when really all I'm craving is rest). I love a good schedule, but I am so ready to stop making lunches every morning. I mean, yes, I still have to feed my kids when they're home, but I just want to be a little more chill about it, okay?! I don't know about you...but it feels like everyone around me is ramping the f*ck up. People seem to be getting more social, planning events, doing...
17 days ago • 4 min read
Hey Reader, I have to tell you something I'm still feeling a little cringey about (because we like to be real here, right?). 😭 I sent a client her Brand Intensive report...and in the email and video I sent her I said... *hold for a second* (I had to check so I could share exactly what I wrote...) "I hope you understand that the feedback I shared isn't meant to discourage you, it's meant to give you a strong foundation. Because when your brand is clear, everything else…your content, your...
about 1 month ago • 3 min read
Hey Reader, Sometimes I get confused... Not about the work that I do. Not about WHY I do the work I do, my offers or my vision for the future (I've got a killer brand strategy)! What I get confused about is how I want to promote my work to the world. As a branding expert, sometimes I feel like I also have to be a marketing expert. The two are not the same (I wrote an article about that here)! Every small business owner is in charge of figuring out what works best for them. You can have all...
about 2 months ago • 4 min read
Hey Reader, There comes a point in every business when you need to stop wearing all the hats (you totally look cute in all of them, but not when you are wearing them all at once!). It's not easy...especially if you're an eldest daughter perfectionist whose greatest fear is accepting help (like me)! But that's exactly what I did last week when I hired a new copywriter to upgrade my website. There's this feeling that creeps in before a big era of your business, where nothing is broken exactly,...
about 2 months ago • 3 min read
Hey YOU! My brand hasn't changed much since 2023. But I have. And twice a year, I make sure my photos catch up. Not because I need a new look. But because the version of me showing up in my photos needs to match the version of me showing up in my work. When I feel like my photos aren't representing the current version of me, I feel myself holding back instead of fully showing up. Sound familiar? I see you not sharing your website...not raising those rates...and NOT being visible to the very...
2 months ago • 3 min read
Hey YOU! Last week I did something I've never done before! I recorded a video for YouTube WITHOUT a script. If you've been a subscriber for awhile, you might remember my short attempt at creating video content back when I basically just read my newsletters on camera. Reading them off like a script helped me feel less pressure to spontaneously summarize what I wanted to share, but it also may have come across as a little too "perfect" (even for this perfectionist) and maybe a little...
3 months ago • 4 min read
Hey YOU! As someone with AuDHD, I like to move both slow and fast. In other words, my brain works at lightning speed but that sometimes can overwhelm me and I then have to figure out how to not burn out. My mind hates to wait and that's why this week I've been thinking a lot about patience (and how I kinda suck at it, to be honest)! I think it's the hardest lesson you will learn in business because no one prepares you with how to balance taking action with waiting for results. When you are...
3 months ago • 4 min read
Hey YOU! The other day I was listening to a podcast where Taylor Eaton was talking about money mindset (with my favourite tarot card designer Grace Duong), and she said something that really stuck with me... CHOOSE A DIFFERENT METRIC FOR YOUR SELF-WORTH. I'm paraphrasing here, but holy 🔥. Obviously, values driven businesses have no choice but to operate in the patriarchal, capitalistic society we currently live in... And you deserve to get paid for your work. But your worth is not equal to...
4 months ago • 3 min read
Hey YOU! Spring is nearly upon us and it's got me thinking about all of the seeds I've been "planting" this past few months. After moving away from social media and marketing strategies that didn't feel good to me, I'm excited to see the "sprouts" of what I've been planting with my SEO. The problem is...SEO takes time (often, A LOT of it)! After changing my brand name, I was basically starting back at the beginning with SEO (you can read about that here). So in January, I invested in an in...
4 months ago • 3 min read