Hey Reader, The most random thing happened the other day and I just had to tell you all about it because there is a lesson here for all my sensitive, people-pleasing friends. I was out with a friend (and fellow entrepreneur) when I noticed I had a voicemail. It said..."Oh, hi Emily, this is *redacted name*. If you can text that would be better. Otherwise, you can call. *redacted phone number* Uh, I have some questions. Thank you." At first I figured it was spam. But when I looked the number...
22 days ago • 3 min read
Hey Reader, You know that voice that shows up a few weeks after you launch something new? After all the "fun" of creating, designing, and writing about your new thing is mostly done... It sounds a little something like this: This isn't working. You should have done it this way. You should blow this up before it blows up in your face. Yeah, that one. The annoying thing about this voice is that sometimes it is right. Sometimes moving on or changing something in your business IS the right call....
about 1 month ago • 4 min read
Hey Reader, I’ve been working on a little side project (very slowwwwwwly) in between my client work lately. I want to use this week's newsletter as an opportunity to put words to something I've been thinking about a lot lately: the way we’re taught to buy business support in the online space. Because if you're currently eyeing a coaching container that costs more than what you're currently making in a year, I want to tell you to step away from the checkout page. Don't do it. Not yet, anyway....
about 2 months ago • 5 min read
Hey Reader, There is something about the beginning of summer that makes me feel like I should be doing more (when really all I'm craving is rest). I love a good schedule, but I am so ready to stop making lunches every morning. I mean, yes, I still have to feed my kids when they're home, but I just want to be a little more chill about it, okay?! I don't know about you...but it feels like everyone around me is ramping the f*ck up. People seem to be getting more social, planning events, doing...
2 months ago • 4 min read
Hey Reader, I have to tell you something I'm still feeling a little cringey about (because we like to be real here, right?). 😭 I sent a client her Brand Intensive report...and in the email and video I sent her I said... *hold for a second* (I had to check so I could share exactly what I wrote...) "I hope you understand that the feedback I shared isn't meant to discourage you, it's meant to give you a strong foundation. Because when your brand is clear, everything else…your content, your...
3 months ago • 3 min read
Hey Reader, Sometimes I get confused... Not about the work that I do. Not about WHY I do the work I do, my offers or my vision for the future (I've got a killer brand strategy)! What I get confused about is how I want to promote my work to the world. As a branding expert, sometimes I feel like I also have to be a marketing expert. The two are not the same (I wrote an article about that here)! Every small business owner is in charge of figuring out what works best for them. You can have all...
3 months ago • 4 min read
Hey Reader, There comes a point in every business when you need to stop wearing all the hats (you totally look cute in all of them, but not when you are wearing them all at once!). It's not easy...especially if you're an eldest daughter perfectionist whose greatest fear is accepting help (like me)! But that's exactly what I did last week when I hired a new copywriter to upgrade my website. There's this feeling that creeps in before a big era of your business, where nothing is broken exactly,...
4 months ago • 3 min read
Hey YOU! My brand hasn't changed much since 2023. But I have. And twice a year, I make sure my photos catch up. Not because I need a new look. But because the version of me showing up in my photos needs to match the version of me showing up in my work. When I feel like my photos aren't representing the current version of me, I feel myself holding back instead of fully showing up. Sound familiar? I see you not sharing your website...not raising those rates...and NOT being visible to the very...
4 months ago • 3 min read
Hey YOU! Last week I did something I've never done before! I recorded a video for YouTube WITHOUT a script. If you've been a subscriber for awhile, you might remember my short attempt at creating video content back when I basically just read my newsletters on camera. Reading them off like a script helped me feel less pressure to spontaneously summarize what I wanted to share, but it also may have come across as a little too "perfect" (even for this perfectionist) and maybe a little...
4 months ago • 4 min read