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Hey YOU!

The other night I had a dream in which I was being guided to delete my social media accounts.

If you've been around awhile, you already know that I no longer create regular content for social media (I've thoroughly enjoyed having a static 9-grid Instagram feed for awhile now).

The benefits no longer outweigh the disadvantages to supporting a company that protects horrible people and has done so much damage to our mental health and the safety of children.

The very fact that I've struggled to permanently delete the app from my phone is telling. But my doom scrolling habit has been getting in the way of the vision I see for this world...⚡️

There are far too many companies that don't align with my values and yet I rely on their services to run my business.

But last week I cancelled my Chat GPT subscription (when I heard about their support of ICE in the USA)...and Mark Z's apps...well, I think I can do without.

In fact, as I started writing this email...I decided there was no time like the present and scrubbed many images of my kids from my personal page on the apps and DELETED them from my phone.

Before I "left," I included a note on how to contact me of course...I liked the finality of doing that. ✌️

(Any millennials remember the last time you logged into MSN messenger for the last time!?).

I'm not telling you this to make you feel bad about using social media in your marketing strategy AT ALL. You get to decide what is right for you!

I decided long ago that I wanted to focus on long form content (like these emails and blog posts)...so social media lately has just been a distraction. 🫠

When I first made the decision to stop creating social media content, I saw the value in spending my time and energy on spaces that I "own" rather than "rent."

Instead of being subject to algorithm changes and account instability (risk of visibility loss, hacking or account deactivation), I decided to invest my energy into my website and alternative spaces that feel right.

Social media hasn't felt good for me, for a long time now...

That's not to say there are no benefits to it...

I am going to miss hanging out on Threads with like minded people...and I still like having my static grid for SEO and authority purposes...

...but I'm 110% ready to stop using an app that is making bad choices and billions off of other people's talent.

It's not a perfect strategy, but I'm excited to see how this change affects both my personal and professional life!

I'm NOT an off the grid kind of girl...but I think I can use some of the more "grey area" (*ahem* Google) tools for good...AND be choosey about what I spend my money on.

What are your thoughts?!

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Thank you so much for giving me space in your inbox! Missed a previous email? Catch up here!​ xo Emily Lauren 🍒 Custom Branding Anything but vanilla branding so you can stand out and call in dream clients! Learn more about how we can work together when you're ready! → View my services here!​ ⚡️ Brand Vibe Quiz I am working on updating the brand vibe quiz so it includes a Mini Brand Clarity Workbook! Perfect for those still in their DIY era or getting ready to think about a full rebrand! *COMING SOON* Take the quiz → Take the quiz!​ 🍰 Freshly Baked! I recently finished working on the Laura O'Connor Collective's brand and website. Laura is a communications and marketing consultant who helps mission driven organizations and companies that need clarity and momentum! → Check it out here!​ ​