Hey, I'm Emily...a bold brand strategist + designer helping values-driven businesses look as good as the impact they're making!
Tired of business advice that doesn't feel like...YOU? Sign up for the Being Yourself is the Strategy™ newsletter. These aren’t tips or “how-to” emails. They’re honest reflections on running a business…the kind that help you slow down, think differently, and question the pressure to do everything faster, bigger, better.
The safe version of YOU has got to go! 💋
Hey Reader,There comes a point in every business when you need to stop wearing all the hats (you totally look cute in all of them, but not when you are wearing them all at once!). It's not easy...especially if you're an eldest daughter perfectionist whose greatest fear is accepting help (like me)! But that's exactly what I did last week when I hired a new copywriter to upgrade my website. There's this feeling that creeps in before a big era of your business, where nothing is broken exactly, but nothing quite fits anymore either. Once I started pulling that thread, everything started shifting. A tweak to my brand strategy here, new photos there, and suddenly I was investing $5600 for four hours of copy work and feeling completely at peace with it. My old copy wasn't bad! There were parts of it I still really liked and that felt true to me. But something about it made me feel like it was speaking to an earlier version of my business, before I had the portfolio, the clients, and the experience that I have now. My old homepage headline read "Your brand should feel like YOU" and we changed it to "The safe version of you has got to go" (and clearly the safe version of my copy had to go, too!). Feeling like you isn't enough. Your brand needs to be unapologetically, boldly, recognizably you...because that's what actually gets you noticed by the people who are already looking for exactly what you offer. Turns out the only thing my business needed was permission. And I wonder if that's where you are too. I see it all the time...values-driven business owners who are good at what they do, who have put in the work, but whose brand still looks like it did in year one. Not because they don't know it's time for a change, but because they haven't quite given themselves permission to evolve yet. Investing in yourself can feel scary (it's okay to be a little scared), but holding yourself back from growth is scarier. Ask yourself honestly...does your brand represent who you are right now, or who you were when you first launched? The safe version is beige, bland and boring. It's what everyone else is doing. And you deserve so much more than that. That's exactly why I created the Brand Intensive. It's not a full brand package, it's a full honest look at where your brand is right now and what it needs to finally catch up to you. Sometimes you just need someone to hold up the mirror. 👉 Book your Brand Intensive here Emily 💋 Ready to talk branding? 👉 I’m booking brand design projects for June! Email me back or book a discovery call here. |
Hey, I'm Emily...a bold brand strategist + designer helping values-driven businesses look as good as the impact they're making!
Tired of business advice that doesn't feel like...YOU? Sign up for the Being Yourself is the Strategy™ newsletter. These aren’t tips or “how-to” emails. They’re honest reflections on running a business…the kind that help you slow down, think differently, and question the pressure to do everything faster, bigger, better.
Hey Reader, Sometimes I get confused... Not about the work that I do. Not about WHY I do the work I do, my offers or my vision for the future (I've got a killer brand strategy)! What I get confused about is how I want to promote my work to the world. As a branding expert, sometimes I feel like I also have to be a marketing expert. The two are not the same (I wrote an article about that here)! Every small business owner is in charge of figuring out what works best for them. You can have all...
Hey YOU! My brand hasn't changed much since 2023. But I have. And twice a year, I make sure my photos catch up. Not because I need a new look. But because the version of me showing up in my photos needs to match the version of me showing up in my work. When I feel like my photos aren't representing the current version of me, I feel myself holding back instead of fully showing up. Sound familiar? I see you not sharing your website...not raising those rates...and NOT being visible to the very...
Hey YOU! Last week I did something I've never done before! I recorded a video for YouTube WITHOUT a script. If you've been a subscriber for awhile, you might remember my short attempt at creating video content back when I basically just read my newsletters on camera. Reading them off like a script helped me feel less pressure to spontaneously summarize what I wanted to share, but it also may have come across as a little too "perfect" (even for this perfectionist) and maybe a little...