Hey, I'm Emily...a bold brand strategist + designer helping values-driven businesses look as good as the impact they're making!
Tired of business advice that doesn't feel like...YOU? Sign up for the Being Yourself is the Strategy™ newsletter. These aren’t tips or “how-to” emails. They’re honest reflections on running a business…the kind that help you slow down, think differently, and question the pressure to do everything faster, bigger, better.
Stop digging up your seeds 😅
Hey YOU!Spring is nearly upon us and it's got me thinking about all of the seeds I've been "planting" this past few months. After moving away from social media and marketing strategies that didn't feel good to me, I'm excited to see the "sprouts" of what I've been planting with my SEO. The problem is...SEO takes time (often, A LOT of it)! After changing my brand name, I was basically starting back at the beginning with SEO (you can read about that here). So in January, I invested in an in depth SEO audit where I had an expert identify the best key words for me to focus on. Today, I am just starting to see the effects! Some of my keywords are ranking which feels like a win to me, even if I'm not seeing the more active results that I want yet. There is still a lot of work to be done to turn this system into something more sustainable in the long run. I also mayyyyyy have pushed a teeny tiny bit too much in February (as in I was overworking myself in this area) but I think I was pushing hard because I know once the foundation is in place, everything will get a lot easier. Marketing your business if often planting seeds that you can't see "sprouting" yet. 🌱 You won't always get responses back when you send newsletters (pretty please let me know you like these emails!!). You don't get fireworks for refining your positioning...and no one throws you a party when you finally clarify your brand values or update your website! It can feel like you aren't moving forward, like your business isn't growing...but it is! Planting seeds is about the long-term. And most of the time? You won't see the payoff for 6-12 months (Ughhhh I know)!! But this is why foundational work MATTERS! If your base isn't sturdy...your messaging is unclear, your brand doesn't feel like you, and your chasing trends...the work won't feel stable or sustainable. Investing in your branding (and your systems, SEO, and relationships) is slow work. It’s root-building work....it’s the part no one claps for. But roots are what hold everything up when your visibility grows. So please give yourself permission to build a foundation, without the pressure of getting quick wins. They will come! And you will be ready... 👉 If a new brand is on your foundational to-do list, I’m booking projects for late March. Payments plans available! Just email me back or book a discovery call here. |
Hey, I'm Emily...a bold brand strategist + designer helping values-driven businesses look as good as the impact they're making!
Tired of business advice that doesn't feel like...YOU? Sign up for the Being Yourself is the Strategy™ newsletter. These aren’t tips or “how-to” emails. They’re honest reflections on running a business…the kind that help you slow down, think differently, and question the pressure to do everything faster, bigger, better.
Hey Reader, Sometimes I get confused... Not about the work that I do. Not about WHY I do the work I do, my offers or my vision for the future (I've got a killer brand strategy)! What I get confused about is how I want to promote my work to the world. As a branding expert, sometimes I feel like I also have to be a marketing expert. The two are not the same (I wrote an article about that here)! Every small business owner is in charge of figuring out what works best for them. You can have all...
Hey Reader, There comes a point in every business when you need to stop wearing all the hats (you totally look cute in all of them, but not when you are wearing them all at once!). It's not easy...especially if you're an eldest daughter perfectionist whose greatest fear is accepting help (like me)! But that's exactly what I did last week when I hired a new copywriter to upgrade my website. There's this feeling that creeps in before a big era of your business, where nothing is broken exactly,...
Hey YOU! My brand hasn't changed much since 2023. But I have. And twice a year, I make sure my photos catch up. Not because I need a new look. But because the version of me showing up in my photos needs to match the version of me showing up in my work. When I feel like my photos aren't representing the current version of me, I feel myself holding back instead of fully showing up. Sound familiar? I see you not sharing your website...not raising those rates...and NOT being visible to the very...