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Hey YOU!

Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in!

I just got back home from a very busy weekend away with my daughter's hockey team...and am trying to catch up on client work and life while it feels like the world US is on fire (and not in a good way!).

As a Canadian, I am feeling so much fear for my neighbours. My nervous system is seriously fried! 🫠

And yet, I still get up every morning excited to work on my business.

In one of my previous emails, I talked about how two things can be true at once, the importance of taking imperfect steps and resting (because the more exhausted we are, the less likely we are to fight, right?).

Running my business gives me a sense of agency when everything else feels out of control.

So this week I want to talk about how running your business is actually an act of resistance...and I want you to know that showing up for your work isn't selfish during these trying times.

Here are some things I want you to know:

When you protect your well-being, set boundaries around your energy and time, and choose to rest instead of always hustling...YOU ARE RESISTING a culture that wants you burnt out and compliant.

When you use your hard earned money to support good causes, hire other small businesses, and buy from businesses that reflect your ethics...YOU ARE RESISTING the current order of power.

When you show up 110% as your values-driven self, you are proving that embracing your humanity isn’t weakness, it's RESISTANCE. 👊

I know how hard it is right now to keep doing work you are excited about when others are suffering and struggling.

It is SO HARD.

But I don't want you to stop....

Because when you control your labour, your time, your money, you also control your impact.

Your business becomes a tool for change!

So rest when you need to, take breaks from all that doom-scrolling, and continue to do what YOU do best!

👉 If a new brand or website is on your list this year, I’m booking projects for late February and March. Payments plans available! Just email me back or book a discovery call here.

Thank you so much for giving me space in your inbox! Missed a previous email? Catch up here!​ xo Emily Lauren 🍒 Custom Branding Anything but vanilla branding so you can stand out and call in dream clients! Learn more about how we can work together when you're ready! → View my services here!​ ⚡️ Brand Vibe Quiz I am working on updating the brand vibe quiz so it includes a Mini Brand Clarity Workbook! Perfect for those still in their DIY era or getting ready to think about a full rebrand! *COMING SOON* Take the quiz → Take the quiz!​ 🍰 Freshly Baked! I recently finished working on the Laura O'Connor Collective's brand and website. Laura is a communications and marketing consultant who helps mission driven organizations and companies that need clarity and momentum! → Check it out here!​ ​