Hey, I'm Emily...a bold brand strategist + designer helping values-driven businesses look as good as the impact they're making!
Tired of business advice that doesn't feel like...YOU? Sign up for the Being Yourself is the Strategy™ newsletter. These aren’t tips or “how-to” emails. They’re honest reflections on running a business…the kind that help you slow down, think differently, and question the pressure to do everything faster, bigger, better.
Your business is an act of resistance! 👊
Hey YOU!Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I just got back home from a very busy weekend away with my daughter's hockey team...and am trying to catch up on client work and life while it feels like the As a Canadian, I am feeling so much fear for my neighbours. My nervous system is seriously fried! 🫠 And yet, I still get up every morning excited to work on my business. In one of my previous emails, I talked about how two things can be true at once, the importance of taking imperfect steps and resting (because the more exhausted we are, the less likely we are to fight, right?). Running my business gives me a sense of agency when everything else feels out of control. So this week I want to talk about how running your business is actually an act of resistance...and I want you to know that showing up for your work isn't selfish during these trying times. Here are some things I want you to know: When you protect your well-being, set boundaries around your energy and time, and choose to rest instead of always hustling...YOU ARE RESISTING a culture that wants you burnt out and compliant. When you use your hard earned money to support good causes, hire other small businesses, and buy from businesses that reflect your ethics...YOU ARE RESISTING the current order of power. When you show up 110% as your values-driven self, you are proving that embracing your humanity isn’t weakness, it's RESISTANCE. 👊 I know how hard it is right now to keep doing work you are excited about when others are suffering and struggling. It is SO HARD. But I don't want you to stop.... Because when you control your labour, your time, your money, you also control your impact. Your business becomes a tool for change! So rest when you need to, take breaks from all that doom-scrolling, and continue to do what YOU do best! 👉 If a new brand or website is on your list this year, I’m booking projects for late February and March. Payments plans available! Just email me back or book a discovery call here. |
Hey, I'm Emily...a bold brand strategist + designer helping values-driven businesses look as good as the impact they're making!
Tired of business advice that doesn't feel like...YOU? Sign up for the Being Yourself is the Strategy™ newsletter. These aren’t tips or “how-to” emails. They’re honest reflections on running a business…the kind that help you slow down, think differently, and question the pressure to do everything faster, bigger, better.
Hey Reader, Sometimes I get confused... Not about the work that I do. Not about WHY I do the work I do, my offers or my vision for the future (I've got a killer brand strategy)! What I get confused about is how I want to promote my work to the world. As a branding expert, sometimes I feel like I also have to be a marketing expert. The two are not the same (I wrote an article about that here)! Every small business owner is in charge of figuring out what works best for them. You can have all...
Hey Reader, There comes a point in every business when you need to stop wearing all the hats (you totally look cute in all of them, but not when you are wearing them all at once!). It's not easy...especially if you're an eldest daughter perfectionist whose greatest fear is accepting help (like me)! But that's exactly what I did last week when I hired a new copywriter to upgrade my website. There's this feeling that creeps in before a big era of your business, where nothing is broken exactly,...
Hey YOU! My brand hasn't changed much since 2023. But I have. And twice a year, I make sure my photos catch up. Not because I need a new look. But because the version of me showing up in my photos needs to match the version of me showing up in my work. When I feel like my photos aren't representing the current version of me, I feel myself holding back instead of fully showing up. Sound familiar? I see you not sharing your website...not raising those rates...and NOT being visible to the very...