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Hey YOU!

Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in!

The last few weeks have been so busy in our house, with lots of rep hockey and schedule chaos (but what else is new?!).

I feel like I'm finally coming out of a bit of an iffy energy stretch, where everything was feeling like it took more effort than usual. This little bump in the road led me to finally finding a new therapist. YAY!

After two attempts at working with a neuroaffirming therapist, I finally found someone who has lived experience with AuDHD.

And guess what?! I booked with her instantly after checking out her website...but not because of the visual branding (her logo or brand colours)...it was because of what she shared about herself.

She shared her quirks. Her interests. Her why.

She made me feel seen. Safe.

It was another powerful reminder that when you show up as your full self (especially in your business) you don’t need to convince people to choose you. The right ones will find you.

And they will choose you because you're YOU! 💋

This week I want to talk about consistency.

The kind we’re constantly told is the “key” to building a successful business.

Post regularly. Stay visible. Engage every day. Show up even when you don’t feel like it.

Like batching emails or 30 reels in one day so you can schedule them for the month.

Sound familiar?

It’s a version of consistency built for machines (or big businesses with big budgets)—not individuals who are running the full show. 🫠

And deffffffinitely not for neurodivergent folks, parents, caregivers, or anyone living in a body that doesn’t run on full energy all the time.

I used to believe I had to keep up with that kind of consistency. I’d try to “appear” steady even when I was anything but.

And it helped a little because I was able to create content when I did have more energy.

But it also left me asking: What am I actually being consistent with?

Because if I’m being consistent with content but inconsistent with myself—my energy, my values, my actual capacity...then is it really helping?

So here’s how I think about consistency today...it's not about appearing like I've got it all together all the time.

It's about how honestly I show up when I have the capacity to show up.

For me, that looks like:

• Writing emails when I have something real to say, not when my schedule says I “should” (yes, even if that means missing my bi-weekly target).
• Giving myself full permission to take breaks without apologizing or over-explaining (working on that last part!).
• Saying no to performative engagement and yes to intentional connection.

And maybe most importantly? Staying consistent with the intention behind my brand.

Not in a forced “always be showing up” way.

But in a thoughtful way that says: “This is what I care about. This is how I want to show up when I can show up.”

Recently, I added a well-being note to my email signature that says:

I did this because I want to inspire other business owners to create businesses that honour who they really are.

Adding this note to my signature felt like a small but meaningful way to practice what I preach. To remind both myself and the people I work with that we’re allowed to move at a pace that supports our well-being, not just our productivity.

And that's why when your brand is rooted in who you really are, consistency stops feeling like a chore.

It becomes something that flows more naturally, even if the rhythm isn’t always predictable. ⚡️

That might look like:

• Putting a pause on content creation when your heart’s not in it and trusting your audience will still be there.
• Letting your values guide your decisions!
• Writing or speaking like you’re talking to a real person.
• Choosing brand visuals that you actually connect with, not just what’s trending.
• Saying “no” to strategies that ask you to show up in a way that feels forced.
• Creating spaciousness in your offers, timelines, and marketing so you can honour your energy cycles.

And yeah… some days, you might still feel out of sync. You might worry you’ve dropped the ball.

That’s okay.

You’re not a content machine. You’re a human. And your brand should reflect that.

So if you’ve been feeling “inconsistent”? Maybe you’re not behind. Maybe you’re just building a business that makes space for real life....you know...the stuff that matters most.

You’re finding your rhythm.
You’re honouring your life.
​And you’re building something real—not just something that “performs well.”

That’s the kind of consistency I believe in.

The kind that doesn’t burn you out.

The kind that builds trust. The kind that lasts!

Thank you so much for giving me space in your inbox! Missed a previous email? Catch up here! xo Emily Lauren Whenever you're ready, here are some ways we can work together: ✍️ Branding – Anything but vanilla branding so you can stand out and call in dream clients! 🤖 Brand Recipe Maker Bot – Trained by me to turn your business brain "scramblies" into a clear brand guide—so every post, page, and pitch feels confident, consistent, and totally aligned. Intro price: $199 CAD! 💋 Website Templates – Websites that help you stand out without burning out (coming soon!). *COMING SOON* More tools, templates and support for values-led entrepreneurs who want to show up online like themselves. ​