I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.
She went from “am I good enough?” to INDIGO! 🔥
Hey YOU!Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I hope you all enjoyed the Halloween festivities last week and are maybe now shifting into cozy mode, possibly with a few festive twinkle lights already out (no shame here). I used to wait until mid-November, or at least until after Remembrance Day (Canadian holiday) before putting up anything remotely holiday themed. It felt like the “respectful” thing to do. But then COVID hit. And like so many of you, I found myself desperate for a little joy. So I put up the lights early. And I remember thinking... the people who fought for our freedoms would probably want us to celebrate the little things, right? To live and embrace joy in the face of uncertainty? Anyway...I digress (classic ADHD tangent 🙃). This week I'm feeling so proud of one of my clients! The brilliant Lisa Simone Richards, PR Expert turned Imposter-Breaking Stationary Queen whose journal just landed in Indigo! Lisa created her brand, Pearl Spark Pages, to help women entrepreneurs reflect on their inner world so they can pursue their business dreams with clarity and confidence! And the story behind her brand? It’s pretty powerful. Even after 20 years in PR and speaking on big stages, Lisa still felt like she wasn’t enough. Which, let’s be honest, is the story so many of us are carrying (because...well, patriarchy). That kind of vulnerability? It’s so important in branding because it brings the right people into our spaces! But also, when we normalize sharing the regular bits of ourselves, and say these things out loud, it gives other people permission to dream and DO and go after things despite feelings of imposter syndrome. It was such an honour to help Lisa bring her vision to life with brand strategy and visual branding. Watching her bring this dream to market is just the best feeling ever! #proudbrandstrategist I am a super fan which is why when Lisa launched a new free quiz, called How is Imposter Syndrome Sneaking into Your Business? I had to share it with you all because it totally *hit* and got me thinking! The one statement that really stood out to me said... “You wait for proof you’re enough...” Oh. Like hi, I’m a traditionally published author, with nearly 8,000 copies sold. I’ve built my own author platform, multiple businesses, and helped people like Lisa stand out...and yeah I still have days where I wonder “Am I even good at this?” I am constantly waiting for other people to tell me I'm good enough, and even when they do, my brain's like "hmm...not sure that counts." 😅 The truth is that these thoughts never fully go away. And that's what got me thinking about how much waiting entrepreneurs do. Waiting for the "right" feeling...the "right" time, client, offer, or program. The road to getting your business off the ground is bumpy. And I don’t think we talk about that enough. We see the success stories. The “$10K months.” The perfectly curated launches. The "I retired my husband" brags. But what we don’t see is the messy trial and error. The pivots. The stuff that takes years to make happen! It annoys me so much, I've made it my personal mission (one of many!) to remind you all that growing a business you love takes time. Your business has the potential to create so much good...for you, your family, and the world. That's why I don't want you to keep waiting for the "right" thing! Any move you make, small or big, matters. But here's the thing... You have to be kind to yourself while you figure it out! You have to give yourself time to grow. For me, this is one of the hardest parts of entrepreneurship...finding the patience to let things happen (while also still doing the things you need to Remember: action builds clarity. Take a peek at Lisa’s quiz if you need a little nudge. It might just be the thing that gets you unstuck! |
Hey, I'm Emily, and I don't just create stand out brands - I create change.
I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.
Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! The last few weeks have been so busy in our house, with lots of rep hockey and schedule chaos (but what else is new?!). I feel like I'm finally coming out of a bit of an iffy energy stretch, where everything was feeling like it took more effort than usual. This little bump in the road led me to finally finding a new therapist. YAY!...
Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! First off, can we have a *moment* for my new brand photos by Sisterhood Photography (peep the cute cover photo)! As someone who lives and breathes branding, I love getting a fresh shoot done each year...but this one felt extra special since it was my first session with my new business name. That said... oof, the process is no joke....
Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! Last time I emailed you, I shared about how following my intuition led to a shift in my business. That tiny nudge led me to hire a business coach whose energy felt exactly right for me—equal parts kind, curious, and not afraid to give me the loving kick I needed. And working with them led me towards my business name change and doing...