I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.
Still opening emails in December?
Hey YOU!Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! If you’re still opening emails in December...I just want to say thank you. 🩷 This time of year can feel like A LOT. Your inbox is full, your brain is maxed out, and your nervous system is hanging on by a thread. So...yeah...If you’re here reading this one, I don’t take that for granted! At the end of last year (December 2024) I knew I had made some great progress in my business. And yet, I found myself feeling bad about my journey because I was comparing it to everyone else's end of year highlight reels. So I wrote something that I shared on Instagram (now archived because of my static grid)...and I think it might be what you need to hear right now. Ready?! 👇️ It's okay if you didn't launch that program this year. It's okay if you didn't hit six figures. It's okay if you didn't go viral. It's okay if you didn't start that podcast. It's okay if you didn't write that book. It's okay if you didn't feel like showing up online. It's okay if you didn't do all the things they say you need to do to become successful. It's okay if you don't have a fancy video montage of your achievements or a holiday "wrapped" showcasing your business highlights from the year. Building a business you love takes time. Sometimes it's messy, sometimes it's slow, and sometimes...you're just surviving. And that's okay. You are not alone. You have the gift of tomorrow! Keep going! Okay?! This year was a mix of learning, pivoting, and finally slowing down and structuring my business so it was more sustainable. I gave up creating weekly social media content, experimented with marketing and visibility strategies, and got clearer on my messaging. I did a brand refresh and changed my businesses name. And the journey become so much more enjoyable... Not because I started to book more clients (those seeds were planted long ago), but because I finally started to STOP listening to what everyone else was telling me I had to do. I cancelled the heck out of community memberships, unsubscribed from creators using shame and FOMO, and I honoured the f*ck out of my boundaries (which is really freaking hard to do BTW). I started to do more of what makes me happy. Some of that includes: writing these emails (which are no longer just about marketing tips and tricks), spending more time doing things I like (instead of comparing myself to people online), and more dreaming of all the amazing things I can do with this business (including working with cool people who care about the world)! And that's why I want to remind you that even though sometimes small actions don't feel very big (or "highlight reel" worthy), they are still steps in the right direction (yes, even the ones that have us step back)! Whether you're dreaming, resting, or reimagining right now…know that I’m cheering you on. And if a refreshed brand is part of your next chapter, I’d love to be part of it. I am currently booking into February/March of next year! Just hit reply if you want to chat through what that could look like. 💌 |
Hey, I'm Emily, and I don't just create stand out brands - I create change.
I am a multi-passionate, feminist creative marketer who helps values driven businesses make money while making the world a better place. As an accomplished brand strategist, web designer and published author, I know a thing or twenty about helping businesses grow their online presence, wealth and impact in the world AND confidently take up space online.
Hey YOU! The other night I had a dream in which I was being guided to delete my social media accounts. If you've been around awhile, you already know that I no longer create regular content for social media (I've thoroughly enjoyed having a static 9-grid Instagram feed for awhile now). The benefits no longer outweigh the disadvantages to supporting a company that protects horrible people and has done so much damage to our mental health and the safety of children. The very fact that I've...
Hey YOU! I'm still recovering from my *finger in the door* incident, but the eight other fingers I've got are working just fine so I can write this week's newsletter. For those of you who missed that, I slammed two of my own fingers in our sliding doors last week. Ouch! It was a big reminder for me to slow down in my personal life. My work life is sustainable, why shouldn't my personal life be, too?! I guess, I'm a work in progress. I still managed to launch an amazing brand and website for...
Hey YOU! Tired of business advice that doesn't feel like...YOU? This newsletter is your permission slip to build your business on your own terms...let's dive in! I just got back home from a very busy weekend away with my daughter's hockey team...and am trying to catch up on client work and life while it feels like the world US is on fire (and not in a good way!). As a Canadian, I am feeling so much fear for my neighbours. My nervous system is seriously fried! 🫠 And yet, I still get up every...